Overview

For Work for America, a nonprofit initiative tackling the government staffing crisis in communities nationwide, I designed, uploaded, and published a series of unique yet unified website thumbnails for the organization's news page. Each graphic strategically incorporated the Work for America brand colors and a dynamic stripe motif, symbolizing unity and progress in public service. To maintain brand recognition while reflecting the identity of each publication, color palettes were thoughtfully selected. For example, the web post for TIME featured Work for America's brand colors—cream, reddish-orange, and white—mirroring TIME's iconic aesthetic. This approach, along with adjusting stripe lengths, ensured that each post promoting news articles, TV segments, and podcast episodes felt both visually distinctive and consistently on-brand.

Role

Graphic Design

Team

FRINGE22 Studio – Creative Direction, Web Design

Year

2025