Overview

I created typography, video graphics, event promotions, mobile ads, web banners, and more for Facebook, Instagram, LinkedIn, Twitter, and occasionally Connect, Weight Watcher’s members-only digital community. Out of WW's 2021 top 10 performing Instagram posts, I designed 9 and wrote half.

I also developed social media templates, analytics presentations, content strategy, seasonal color palettes, and promotional assets for partnerships including AnyCart, CLMBR, Fiber One, Obé, Outdoor Afro, Partake, and Serta.

Role

Graphic Design, Content Strategy, Art Direction, Copywriting

Team

Rachel Matt – Content Strategy, Art Direction, Copywriting

Robyn Macy – Content Strategy, Copywriting, Social Media

Amy Keller Laird, Elizabeth Narinz, Lindsey O'Connell, Theresa O'Rourke, Kristin Perrotta, Erin Quinlan – Content Strategy, Copywriting

Alicia Curtis, Tom O’Quinn – Art Direction

Lauren Dishinger, Alex Lepe Luna – Photography

Aech Hanratty – Video Editing 

D’Ara Nazaryan – Illustration

Jay Shin – Motion Design

Year

2020-2022