WW Social
Company
WeightWatchers
Role
Graphic Design
Brand Design
Typography
Photo Editing
Art Direction
Content Strategy
Copywriting
Motion Design
Video Editing
Software
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe XD
Project
Social Media Content
Year
2020-2022
Credits
Art Direction – Alicia Curtis, Rachel Matt, Tom O’Quinn
Content Strategy – Amy Keller Laird, Robyn Macy, Rachel Matt, Elizabeth Narinz, Lindsey O'Connell, Theresa O'Rourke, Kristin Perrotta, Erin Quinlan
Copywriting – Amy Keller Laird, Robyn Macy, Rachel Matt, Elizabeth Narinz, Lindsey O'Connell, Theresa O'Rourke, Kristin Perrotta, Erin Quinlan
Illustration – D’Ara Nazaryan
Motion Design – Jay Shin
Photography – Lauren Dishinger, Alex Lepe Luna
Social Media Management – Robyn Macy
Video Editing – Aech Hanratty
Overview
I created original typography, video graphics, event promotions, mobile ads, web banners, and more for Facebook, Instagram, LinkedIn, Twitter, and occasionally Connect, Weight Watchers’ members-only digital community. Out of WW's 2021 top 10 performing Instagram posts, I designed 9 and wrote half.
I also developed social media templates, analytics presentations, content strategy, seasonal color palettes, and promotional assets for partnerships including AnyCart, CLMBR, Fiber One, Obé, Outdoor Afro, Partake, and Serta.
