WW SOCIAL
Overview
I created typography, video graphics, event promotions, mobile ads, web banners, and more for Facebook, Instagram, LinkedIn, Twitter, and occasionally Connect, Weight Watcher’s members-only digital community. Out of WW's 2021 top 10 performing Instagram posts, I designed 9 and wrote half.
I also developed social media templates, analytics presentations, content strategy, seasonal color palettes, and promotional assets for partnerships including AnyCart, CLMBR, Fiber One, Obé, Outdoor Afro, Partake, and Serta.
Role
Graphic Design & Art Direction
Team
Amy Keller Laird, Elizabeth Narinz, Lindsey O'Connell, Theresa O'Rourke, Kristin Perrotta, Erin Quinlan – Copywriting
Alicia Curtis, Rachel Matt, Tom O’Quinn – Art Direction
Lauren Dishinger, Alex Lepe Luna – Photography
Aech Hanratty – Video Editing
D’Ara Nazaryan – Illustration
Jay Shin – Motion Design
Year
2020-2022