Overview

Starre Haas, BBA, MPS, is a women's right advocate and leadership expert who has studied and worked in finances and public relations, utilizing each skill to help more women gain political power. It was a pleasure to bring her calm, confident, inspired, and personable energy to her visual identity. 

The logo is constructed by combining the illusions of an S for Starre, an H for Haas, and a chain link, as she is known amongst her communities as a “connector,” for her strong bond with her teams, and for her ability to expand other's resources and support systems. 

Her color palette and fonts were selected with empowerment, peace, and her “feminist color” in mind. The gradient incorporates a splash of teal to note her celebration and involvement in the women's wave and success of women candidates in recent years' elections.