WW Refresh
Company
WeightWatchers
Role
Template Design
Graphic Design
Digital Design
Brand Design
Software
Adobe InDesign
Adobe Illustrator
Project
Brand Refresh
Year
2022
Credits
Art Direction – Alicia Curtis, Tom O’Quinn
Copywriting – Theresa O'Rourke
Illustration – Libby VanderPloeg
Overview
As Weight Watchers rolled out their latest look and feel, I assisted with evergreen social assets using Adobe Illustrator and Indesign to reflect the company’s evolving tone and goal to showcase more emotional member stories, more transparency about weight loss and wellness, and more delicious food.
I updated previously created science illustrations with the refreshed color palette and font, and drafted a set of templates for transformations, mantras, and memes to be modified and featured across emails, weekly newsletters, articles, Instagram, and Connect, Weight Watcher’s members-only digital community.
