Run As You Are
Organization
Vote Run Lead
Project
Event Branding and Marketing
Year
2019
Software
Adobe Photoshop
Adobe Illustrator
Sprout Social
Role
Art Direction
Brand Design
Graphic Design
Print Design
Digital Design
Merchandise Design
Template Design
Lockup Design
Digital Marketing
Social Media Management
Copywriting
Credits
Graphic Design – Katie Paris
Photography – Aisha Ude
Social Media Management – Katie Paris
Video Production – Putting Women In Their Place
Overview
National Certified Trainers led Run As You Are 2019, a day-long, national workshop for women eager to run for office and support American women in politics, on the 18th of May. Vote Run Lead's signature "How to Run for Office" training was held for nearly 3,000 women across the United States, in 20 cities and online.
To abstractly represent and commemorate the unprecedented number of women who organized, donated, voted, and ran for office and won in the 2018 Midterms, I designed a unique and active, dotted “Women’s Wave” texture for promotional materials and merchandise, while utilizing the brand’s then-existing maroon and deep blue gradient. I created an event logo, individualized social photo frames, and tailored media toolkits to be shared with the organization’s board, staff, partners, sponsors, and trainers and community organizers to encourage promotion and increase participation.
