Overview

Freedom a la Cart is a non-profit that offers catered box lunches in Columbus, OH—but their mission gos far beyond that. FALC employs survivors of human trafficking and supports their transition into a new life through freedom, stability, and self-empowerment. The organization was exclusively funded by donations and grants through the YMCA and the Columbus Community Shelter Board. FALC aimed to open its own cafe to expand operations and become financially self-sustaining, with the long-term goal of growing into a national franchise to spread its mission and maximize efforts.

After meeting with Paula Haines, FALC's Executive Director, a collaborator and I conducted research to develop materials for potential investors. I focused on creating the investor pitch book, using Freedom a la Cart's 2017 Business Plan. An interview with Carly Sparrow, Director of Operations at Alloy, was key to addressing the following challenges: brand recognition (Freedom vs. FALC), balancing facts with vision, conveying both action and emotion, using color for navigation, prioritizing operations over personnel, incorporating white space for notes and organizing lists and figures effectively.