Overview

I designed a 10-page digital brand guideline book for the Ohio Business Energy Partnership (OBEP), an organization dedicated to alleviating energy barriers in the Buckeye State by expanding access to reliable, affordable, carbon-free power. This project was a collaboration with FRINGE22 Studio, which had previously designed OBEP’s website. As a contract designer, my role was to formalize OBEP’s brand system and provide the OBEP team with a clear and comprehensive guide to their existing brand, ensuring consistency across all future communications and website updates. My contributions include:

• Providing examples for logo usage, including safe space, positive and negative applications, and do's and don'ts

• Naming the brand's existing color palette and outlining their values (RGB, CMYK, and hex), tints, and hierarchy

• Detailing which layered brand colors work best for small type, large type, and graphics

• Defining font usage details, including case, size, leading, and tracking for eyebrows, headers, sub-headers, and body copy

• Creating a naming system and strategic descriptions for graphic and photography elements to ensure consistent visual language

• Mocking up branded stationery assets, such as a letterhead, envelope, and business card

• Designing and laying out the entire document as an interactive PDF with seamless navigation through hyperlinks