Overview

Because kids can lose valuable learning opportunities in a world of technology, small groups of four were asked to create a concept for an educational, gaming app to encourage interest and participation in early childhood education. Independently, I designed graphics to bring our concept to life with the app’s logo and icon, loading page, & two advertising deliverables. Owlphabet teaches letters and words, with the help of its mascot, Olly the Owl.

To emulate a hands-on learning environment, I utilized white construction paper & ink for texture. Each color and drop shadow was digitally added afterwards to create a colorful, layered effect.

I created a quarter-page ad to be featured in parents’ magazines across the nation, an S.E.O. advertisement to appear on popular kids’ Youtube channels, and a poster for toy stores and national malls to reach the desired target audience.

Role

Art Direction, Graphic Design, Illustration, & Design Research

Team

Faye Holmes, Rachel Kalaycio, Rico Perez – Design Research

Year

2017